December 16, 2011
“

イノベーションを（技術）革新と訳したところから
日本での過ちが始まっている（大石）
全く同感です

英語のイノベーションがどういうふうに使われているか？
私が前勤務先、アメックスで実感として感じていたのは
あなたはイノベーティブでない、
もっとイノベーティブになりなさい、と言われると
変化してない、変化に対応していない
と言ったくらいの軽い意味のことが多かった

グローバル・マーケティングの主要課題・グマ研 | LiveMore International Inc.

同感です

(via tyama1965)

(via katoyuu)

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